Packaging
Wine bottle packaging
Boxed lunch packaging
Erie Shores Vinyard
Erie Shores is a family run vineyard on Lake
Erie’s North Shore. They create quality award
winning wines at affordable prices. The owners’ son Andrew has joined the team and ensures a bright future for the business.
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As competition grows, it is important for Erie
Shores to upgrade their branding and packaging, accurately representing the wines they create.
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One possible direction is to combine community passion with the business’ identity. By working with local artists, each bottle could be given a unique character while using a text layout template to provide continuity across the entire product range.
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There is also an opportunity to do cross promotions with the artists and introduce Erie Shores wines to the artist’s clients. This would be done through print, web and social media as well as combined events and promotions.
Client: Erie Shores Vinyard​
Services: Marketing and graphic design
For food products purchased and consumed in the vinyard, the belly band has a map on the top that provides information on where seating and dinning is available throughout the grounds.
Jamieson Packaging Concept
This image has been deliberately blurned.
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In 2022, Jamieson will celebrate it's 100th anniversary. ​They will be updating their branding and rethinking their labels and bottle styles.
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Several options have been created and going through market testing now. The results of the testing will provide valueble information and help determine the final package design.
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Clients: Jamieson Labratories Ltd.​
Services: Graphic/packaging design
Jamieson Vitamins bottle concepts for 2022
iShares Core Water Bottle Promotion
Quarterly, iShares creates ​a promotional item that is used to promote a specific group of funds. In this case, Core Funds.
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We provided direction on where the logo should be placed on the bottle and the size. By working with suppliers and Canada Post we designed a box that met all the mailing requirements and as economical as possible to ship (based on size and weight).
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Client: BlackRock Asset Management Canada
Services: Graphic design, project coordination, client/supplier contact
Water bottle promotion and box layout with die
iShares Core Hockey Theme Promotion
Here is an example of an other iShares quarterly promotion. An other Core funds promotion used to educate Advisors on fund features and investment style.
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An idea from the BlackRock marketing team and a concept created by Bensimon Byrne. I worked closely with both to conbine objectives with supplied design direction to create an entire package of materials and a special box for the custom branded hockey puck.
Client: BlackRock Asset Management Canada
Services: Graphic design (in conjunction with Bensimon Byrne), project coordination, client/supplier contact
The mandatory associated legal text was printed on the inside bottom of the box and visible through the hockey puck die cut when the tray insert is in position.
Custom hockey puck box with tray insert
Branded hockey puck
Custom hockey puck that fits into die cut hole in box insert.
iShares Core Football Theme Promotion
A combined US and Canadian promotion based on an agreement with the NFL.
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Direction provided by BlackRock Canada marketing team and Bensimon Byrne. Working closely with all, developed creative specific to the Canadian market.
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Client: BlackRock Asset Management Canada
Services: Graphic design (in conjunction with Bensimon Byrne), project coordination, client/supplier contact
Box and mouse promo item
iShares Product Guide
The 2011 version consisted of a binder and box sleeve with a matte finish and high gloss fund tickers printed as the design. Black on black is very much a trend again.
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Client: BlackRock Asset Management Canada
Services: Graphic design, data collection and organization, project coordination, client/supplier contact
iShares product guide and custom box
H+a U.F.O.s Game Packaging
U.F.O.s was released as "Gnap" in Europe.
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Gnap is a one-eyed, purple sausage-like alien who crash lands in a pigpen somewhere in the Ozarks. In need of parts to repair his space ship, he sets off to explore his surroundings. He is soon joined by of all things a platypus. Between them, they might just get Gnap out of here.
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We worked closely with the creators, developers and the marketing team. From concept to final art and printing.
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Art and all materials were created in multiple languages including English, French, German, Spanish, Italian, Portugees and others. Files supplied to all involved. From Sydney to Berlin.
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Client: H+a (Hoffmann+associates)
Services: Graphics management and graphic design, print contact
H+a U.F.O.s box and CD packaging
H+a Mortalus box and CD packaging
H+a Mortalus Game Packaging
An exciting role-playing action game. Mortalus takes players into a three-dimensional world of medieval adventures. Can you find the source of immortality or will you fall slain to the Servants of the Hand? Will your hunt lead you to the powers held within the Book of Dark Knowledge?
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We worked closely with the creators, developers and the marketing team. From concept to final art and printing.
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Art and all materials were created in multiple languages including English, French, German, Spanish, Italian, Portugees and others. Files supplied to all involved. From Sydney to Berlin.
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Client: H+a (Hoffmann+associates)
Services: Graphics management and graphic design, print contact
H+a Nikolai's Pirates Game Packaging
Nikolai's Pirates is an educational, highly interactive adventure game with many puzzles to solve and mini-games to play, part of the legendary, yet forgotten Nikolai's Adventures series of games.
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This is one example of a series of packaging that was created for the Nikolai's line of products. We worked closely with the creators, developers and the marketing team. From concept to final art and printing.
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Art and all materials were created in multiple languages including English, French, German, Spanish, Italian, Portugees and others. Files supplied to all involved. From Sydney to Berlin.
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Client: H+a (Hoffmann+associates)
Services: Graphics management and graphic design, printer contact
H+a Nikolai's Pirates box and CD packaging
Kellogg Canada Cereal Packaging
Where it all started...
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As a young designer, I had the great opportunity to work with the team of skilled designers at Whelehan Design. A firm that was located on King Street West in Toronto. ​
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Clients included iconic brands such as Kellogg's, Green Giant and many others.
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Clients: Kellogg Canada and Whelehan Design
Services: In-house graphic design
Kellogg Canada Corn Flakes Cereal Packaging
