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iShares ETFs

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Cover English and French

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Cover and inside cover foldout

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Corp milestones image

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Interior text pages

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Website header with cover pre-production rendering 

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iShares Fund Guide

The iShares Fund Guide is a valuable resource for financial advisors. Last produced in 2016, it is still an often requested item even today.

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iShares is a leading ETF provider with more than a decade of expertise and commitment to investors. iShares harnesses the insights and experience of BlackRock, trusted to manage more money for investors than any other firm in the world.

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We work closely with the Toronto marketing 
team and their creative/marketing offices internationally; New York, San Francisco, London, Berlin and Sydney. 

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This guide is made up of 168 pages and includes a foldout, a series of tabs and section dividers. It provides detailed information about every iShares fund available in Canada. 

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As well as the book, the final package also contained a sales bio sheet for each region and a custom box for shipping. All components were printed by Tower Litho. We worked closely with them at every stage of production.

 

Worked closely with a U.K. firm to digitize the book and create an online flip page style version.

 

The guide and all components were created in both French and English.

 

Client: BlackRock Asset Management Canada

Services: Graphic design, data collection and organization, project coordination, client/supplier contact

Other guide covers from previous years:  

Here are covers of other guides produced for BlackRock/iShares Canada. All created with similar components and level of detail and complexity. The designs are based on the corp branding at the time of production. 

2015

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2013

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2014

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2012

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2011

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The 2011 version consisted of a binder and box sleeve with a matte finish and high gloss fund tickers printed as the design. Black on black is very much a trend again. 

Mailer package (including die) and bio intro letter

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