Dynamic Funds was established as a small investment club in Montreal in 1957. Since then, it has evolved to become one of Canada's most recognized asset management firms.
I was proud to be part of their marketing/design team from 2000 until 2008. At that time, the in-house design department closed and creative was moved to an outside agency prior to their merger with Scotia Bank.
Brochure cover
Dynamic Hedge Funds Kit
Hedge funds are an investment option for the sophisticated investor who understands the relationship between risk and reward.
The objective was to create a detailed package of information for this very specific group of investors. By working closely with key senior advisors, sales and marketing, we were able to create this kit that explained hedge investing and Dynamic's offering.
The brochure is 8 pages with an emboss in the top right of the cover and high gloss varnish on the word "Dynamic".
The brochure was packaged along with detailed fund 1 pagers in a custom pocket folder. The brochure is a specific height so that the header and subject of the 1 pagers sitting behind can be seen above the brochure in front.
Client: Dynamic Funds
Services: Graphic design, branding, data collection and organization, project coordination, client/supplier contact
Brochure text pages
Custom folder and die
Product 1 pagers
Dynamic Global Investing
Dynamic Funds offers a wide variety of investment options. Here the focus is on global investing.
We created a brochure that helps show the advantages of investing outside of Canada. The main idea is that diversification is important in a well balanced investment portfolio.
There were also a series of more detailed 1 pagers created that focused on specific funds and sectors. The goal is to always help the client make the best decision possible by educating them on the options available.
Client: Dynamic Funds
Services: Graphic design, project coordination, client/supplier contact
Global Investing Brochure
Global Investing Flyers
Dynamic Charitable Giving Brochure (concept)
Innovation is key, as is being able to respond to the needs of your client. In this case, being able to invest in a program that would help grow money meant for charity.
Here is a concept created for a brochure and potentially other related information. Using the typical branding, we introduced more
colour and a feeling of freshness and
optimism. Thinking of others and the future is a very positive gesture. From small seeds, grow great trees.
Client: Dynamic Funds
Services: Graphic design, client/supplier contact