Dynamic Funds was established as a small investment club in Montreal in 1957. Since then, it has evolved to become one of Canada's most recognized asset management firms. ​
​
I was proud to be part of their marketing/design team from 2000 until 2008. At that time, the in-house design department closed and creative was moved to an outside agency prior to their merger with Scotia Bank.
​​
Brochure cover
Dynamic Hedge Funds Kit
​Hedge funds are an investment option for the sophisticated investor who understands the relationship between risk and reward.
​
The objective was to create a detailed package of information for this very specific group of investors. ​By working closely with key senior advisors, sales and marketing, we were able to create this kit that explained hedge investing and Dynamic's offering.
​
The brochure is 8 pages with an emboss in the top right of the cover and high gloss varnish on the word "Dynamic".
The brochure was packaged along with detailed fund 1 pagers in a custom pocket folder. The brochure is a specific height so that the header and subject of the 1 pagers sitting behind can be seen above the brochure in front.
Client: Dynamic Funds ​
Services: Graphic design, branding, data collection and organization, project coordination, client/supplier contact
Brochure text pages
Custom folder and die
Product 1 pagers
Dynamic Global Investing
Dynamic Funds offers a wide variety of investment options. Here the focus is on global investing.
​
We created a brochure that helps show the advantages of investing outside of Canada. ​The main idea is that diversification is important in a well balanced investment portfolio.
​
There were also a series of more detailed 1 pagers created that focused on specific funds and sectors. The goal is to always help the client make the best decision possible by educating them on the options available.
​
Client: Dynamic Funds ​
Services: Graphic design, project coordination, client/supplier contact
Global Investing Brochure
Global Investing Flyers
Dynamic Charitable Giving Brochure (concept)
Innovation is ​key, as is being able to respond to the needs of your client. In this case, being able to invest in a program that would help grow money meant for charity.
​
Here is a concept created for a brochure and potentially other related information. Using the typical branding, we introduced more
colour and a feeling of freshness and
optimism. Thinking of others and the future is a very positive gesture. From small seeds, grow great trees.
​
Client: Dynamic Funds ​
Services: Graphic design, client/supplier contact