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iShares ETFs

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iShares Core Hockey Theme Promotion

Here is an example of an other iShares quarterly promotion. An other Core funds promotion used  to educate Advisors on fund features and investment style. 

An idea from the BlackRock marketing team and a concept created by Bensimon Byrne. I worked closely with both to combine objectives with supplied design direction to create an entire package of materials and a special box for the custom branded hockey puck.  


Client: BlackRock Asset Management Canada

Services: Graphic design (in conjunction with Bensimon Byrne), project coordination, client/supplier contact

Guide cover and inside layout

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The mandatory associated legal text was printed on the inside bottom of the box and visible through the hockey puck die cut when the tray insert is in position.

Custom hockey puck box with tray insert

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Custom hockey puck that fit into die cut hole in box insert.

Branded hockey puck

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