Quarterly, iShares creates ​a promotional item that is used to promote a specific group of funds. In this case, Core Funds. 

​

We provided direction on where the logo should be placed on the bottle and the size. By working with suppliers and Canada Post we designed a box that met all the mailing requirements and as economical as possible to ship (based on size and weight).

​

The design of the box flowed through all related items. The goal was to have people request more information. A Stay Connected postcard was placed in the box with the bottle. 

​

When information requests came in, the related brochures and 1 pagers were sent back to them in an envelope that matched the design of the box and postcard they received earlier. 

​

The box, postcard and envelope were created in both French and English.

 

Client: BlackRock Asset Management Canada

Services: Graphic design, project coordination, client/supplier contact