The iShares Fund Guide was a valuable resource for financial advisors. 

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iShares is a leading ETF provider with more than a decade of expertise and commitment to investors. iShares harnesses the insights and experience of BlackRock, trusted to manage more money for investors than any other firm in the world.

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We worked closely with the Toronto marketing team and their creative/marketing offices internationally; New York, San Francisco, London, Berlin and Sydney. 

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This guide is made up of 168 pages and includes a foldout, a series of tabs and section dividers. It provides detailed information about every iShares fund available in Canada. 

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As well as the book, the final package also contained a sales bio sheet for each region and a custom box for shipping. All components were printed by Tower Litho. We worked closely with them at every stage of production.

 

I also worked closely with a U.K. firm to digitize the book and create an online flip page style version. Not easily done back in 2016.

 

The guide and all components were created in both French and English.

 

Client: BlackRock Asset Management Canada

Services: Graphic design, data collection and organization, project coordination, client/supplier contact