Sheridan Nurseries CF Sherway Gardens Christmas Pop-up
The summer storms of 2024 caused major flooding. The result was a trail of destruction. Among the hardest-hit was Sheridan’s Etobicoke Garden Centre, a cherished local landmark that suffered severe damage, forcing its sudden closure. Extensive renovations were needed and made it impossible to reopen in time for the Christmas 2024 season. The store's dedicated guests were heartbroken. For many, getting a fresh Christmas tree from Sheridan, was a family tradition.
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​The solution was to open a classic Christmas Pop-up at CF Sherway Gardens (on land that was once Sheridan's farm). The entire Marketing Team put our heads together and was determined to create a very special festive experience. We decided to recreate a 1950s style Christmas Tree Market.
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I was the one who came up with the theme "Sheridan is coming home for Christmas" and a bit of a tear. And then everyone was in tears. Great to love and live a brand that much.
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This was an entire team win! Not only did we design it, tools in hand, we helped build it on a cold November day.
It was hugely popular and the Etobicoke store guests were so appreciative. So much so, that they were disappointed Sheridan was not doing it again in 2025. With the Etobicoke store reopened, there was no need.
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Client: Sheridan Nurseries
Services: Graphic Design