Sheridan Nurseries eBlasts
At the heart of Sheridan's marketing strategy lies a powerful tool: eblasts. These digital communications serve as more than just a means of promoting products - they inspire, educate, and showcase the beauty of the brand. With over 700 unique eblasts created for Sheridan Nurseries, the possibilities are endless.
But what sets these eblasts apart is the thoughtful and meticulous approach that goes into crafting each one. It's not just about design; it's about developing a theme, researching relevant topics, selecting captivating images and products, and even writing compelling copy. The results speak for themselves, with open rates exceeding 40% - a staggering figure that surpasses industry standards.
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This success can be attributed to a deep understanding of the target audience, gained through experience in finance and working with prominent employers like Dynamic Funds, and BlackRock/iShares. By leveraging data and insights into the lifestyles and preferences of key guests, targeted communications can be created that truly resonate with them.
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Client: Sheridan Nurseries
Services: Digital Graphic Design, (Researcher, Writer, and Photographer as needed)
The "Five-Star Staycation" eblast is a good example of where AI was used to create an empty deck and lawn setting, providing a blank canvas for potential guests to envision their ideal outdoor space. The rest of the eblast demonstrated how Sheridan's stylish and functional pieces can elevate an ordinary outdoor area into a luxurious retreat, reminiscent of a five-star vacation.